Twitter fingers and Snap faces... Social media earnings season has officially begun. Twitter and Snap report today, so we're diving into a few key differences between the blue bird and the little ghost.
One ghost, one bird... two different growth strategies. Snap is laser-focused on delivering on its plan to increase annual revenue by 50% for the next few years, so it’s investing heavily in tools to attract ad dollars. Twitter is focused on growing users and engagement, so it's taking a more experimental "see what sticks" approach to its product.
"Fail fast and make things"... doesn’t always work. Snap’s more focused strategy is panning out better so far: its market cap is nearly double Twitter’s, and its ad revenue grew 6X as fast last year. By doubling down on one product — the camera — Snap has built lasting features for users, which means it can focus more on catering to advertisers. Until Twitter puts its core product into focus, it might continue to struggle to grow its ad biz.