Cateye goes crypto (Ilya S. Savenok/Getty Images)
Crypto primer... the moisturizing kind. Oddity is the tech-focused parent company of TikTok-approved makeup brand Il Makiage. Think: AR shade-matching and algorithmic foundation quizzes. Its employees are mostly data engineers with zero background in beauty. Now Oddity has become one of the first non-crypto companies to tie a blockchain-based security directly to its equity ownership. Let’s de-jargon that:
Ethereal blush… on ethereum blockchain. Oddity’s token will be issued through an SEC-registered blockchain platform called Securitize, which has been developing the (still tiny) market for security tokens. Oddity says its token is a “trailblazing” financial innovation. It might be onto something:
Security tokens could also be a gateway… to wider crypto acceptance. Unlike the stock market, the “Wild West” of crypto is still largely unregulated. Security tokens could be a bridge between the new world of digital assets and the old world of traditional markets. They’re created and traded on digital platforms, like cryptocurrencies. But they’re offered as regulated assets, like stocks and bonds. That could help set a standard for crypto regulation.