Hey Snackers,
In the whirlwind of last week, you probably missed this: "Britain's new polar ship 'Boaty McBoatface' heads for open seas." That's what you get when you ask the internet for name recs.
Markets rallied yesterday on promising vaccine news. But the techy Nasdaq index fell because "pandemic winners" like Zoom could lose on reopening.
Biggest vax flex yet... Big pharma Pfizer and German biotech BioNTech said their jointly developed COVID-19 vaccine was more than 90% effective in Phase 3 trials — that's huge. For reference:
Please get it mRN-ASAP... If Pfizer's vax gets FDA-approval, it would be the 1st mRNA vaccine ever approved for human use. Unlike OG vaccines (which use a weakened virus to generate an immune response), mRNA ones teach cells to destroy the virus.
Pfizer has a big leg up... if others have to compete with a 90% efficacy rate — that's highly attractive to vax-buying countries, even though Pfizer's vax comes with more rollout challenges. Moderna seems the most likely to get similar results (because: #mRNAlife). Pfizer's planning to request FDA emergency use authorization in late November. With approval, Pfizer says it can make 50M doses in 2020 and 1.3B in 2021.
Well, this is awkward... or is it just savage? Yesterday, plant-based icon Beyond Meat served up a surprising loss and disappointing quarterly sales. On the same day, McDonald's delivered expectation-beating growth and unleashed this on the world: "the McPlant."
Not feelin' McLovin'... Beyond might be feeling a bit used. Last year, McDonald’s began testing a meatless burger ("PLT") in Canada that used Beyond patties. While McDonald's ended that pilot, it clearly saw potential in the meatless, McPlant-based market. Mickey D’s hasn't yet confirmed the supplier, but it won't be making it itself.
McDonald's wants all the attention... If Beyond is supplying, that could mean a lucrative long-term partnership with America's largest restaurant by sales — would be nice, considering Beyond lost $19M last quarter. But McDonald's clearly isn't showcasing Beyond's brand with McPlant — unlike Dunkin' with the Beyond Breakfast sandwich. Beyond might be willing to go anonymous and trade brand recognition for cash recognition.
Soulless name... soulful brand. VF Corp is the unfortunately-named company which owns Vans, North Face, Dickies, and soon... Supreme. The popular streetwear/skater brand is best known for its iconic red logo that appears everywhere. Now:
Googling "how to be cool"... Slap a Supreme sticker on it. Supreme reeks with "cool factor" — that's something VF needs badly, since most of its brands are past their early 2000s Avril Lavigne peak. Vans and Timbs sales are slowing, and VF has already sold off some of its "declining cool" and industrial workwear brands: Wrangler, Lee, and 7 For All Mankind.
This is a learn-cquisition... Supreme is a master at generating hype, with everything from weekly product releases to buzzy collabs — VF wants to learn its ways. It'll also leverage Supreme's digital strategy and social media prowess to expand its ecommerce channels (#linkinbio). But Supreme's biggest appeal is scarcity. If VF scales it up too much, it might lose that "special" factor — then they'd both lose.
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Disclosure: Authors of this Snacks own shares of Apple and Moderna
ID: 1405942