Thursday Dec.05, 2019

It's 10 degrees & snowing inside Canada Goose

_Canada Goose trying to make "Snow Fetch" happen_
_Canada Goose trying to make "Snow Fetch" happen_

Hey Snackers,

Job Posting: "Coder needed. Hours flexible. Work from home (Pay tbd)."

24 years after launching, Craigslist is finally getting its own official app.

The Dow rebounded from Tuesday's trade war-induced drop by climbing back up about a half percent.

Restart

Nintendo Switch had its best week of sales even though it's almost 3 years old now

Yoshi, you impress us... Founded 130 years ago in Kyoto, Japan, as a playing card company, Nintendo is still having fun. Its latest video game console "Switch" (which doubles as a Game Boy-type portable device and game played on your home TV) had its best week of sales ever in the USA.

  • 830K Switch and Switch Lite units were sold in the US in the 7 days around Thanksgiving.
  • That brings the total number of Switches sold to 41M globally — that's just short of Super Nintendo's record of 49M (back when eating Gushers was a thing).

Nintendo is like a fine Cabernet... It's weird that sales jumped to their highest level after almost 3 years since Switch went on the market. Most tech products lose popularity over time, but Nintendo's Switch vintage seems to get better with age. The latest models from the three-opoly of gaming help explain why:

  • Sony's PlayStation 4 debuted in 2013.
  • Microsoft's XBox One also debuted in 2013.
  • Nintendo Switch's greatest strength is its relative newness: it debuted in 2017.

This Christmas is easy for Nintendo. Next Christmas will be hard... Playstation 5 will be ready in time for the next holiday season, and the new XBox will be Santa-ready in 2020, too. Meanwhile, Nintendo's playing against 2 game controllers with nobody holding them. Next year, it'll face 2 fresh, young, gaming phenoms to battle against.

Chill

Canada Goose opens a store that will freeze your cash off

Surviving the quasi-cold of an Upper East Side autumn... requires Canada Goose's $1,000 coyote fur-lined jackets. The Canadian coat-maker's stock has doubled since its 2017 IPO, but the next three months — which make up 40% of its sales — are critical. Cue: "The Journey."

Sounds like a Christian Bale movie... "The Journey" is actually a new Canada Goose store in Toronto that's more Disney ride than fancy mall shop. Here's how the location's multisensory experience goes down:

  • "The Crevasse" (that's what the Goose calls it): You enter a narrow hallway surrounded by rock walls, hear Arctic sounds, and see images of ice cracking under your feet.
  • "The Elements Room": The only lame room — you watch nature videos and see some Canada Goose coats that cost more than your rent.
  • "The Gear Room": Modeled after Norway's apocalyptic vault housing all the world's seeds, The Gear Room is where you actually put on a Canada Goose coat.
  • "The Cold Room": Test-drive that Goose parka in a 10-degree room that actually snows, enjoying Arctic conditions while tucked within a thousand-dollar, down-stuffed coat.

Sensational is the new experiential... This new Canada Goose spot doesn't even carry the product in-store — that's how focused it is on the experience. It's an Arctic theme park meant to awe.

  • Experiential retail: The NYC Allbirds store includes a human hamster wheel (so you can try the shoes), while Casper's "The Dreamery" lounge sells $25 naps on its mattresses in futuristic sleeping pods.
  • Sensational retail: Canada Goose puts you in a near-death situation, burning I need this jacket to survive into your psyche. Not to mention the Insta stories you'll tell.

PS: If you order a parka by 2pm on the day of your visit, they'll mail it to you by the next day. Hopefully you'll have warmed up by then.

What else we’re Snackin’

  • Double-Ex: Expedia's CEO and CFO both resigned because they're not on board with the Board's turnaround plan for the travel-booking company
  • Elevated: United Technologies is spinning off its ancient/legendary elevator business Otis into its own company with its own stock
  • Record: GoPro stock rises a tad after "crushing" Black Friday and Cyber Monday sales
  • Upvote: Reddit decided to share its year-end retrospective — turns out its userbase grew 30% to 430M last year (that's bigger than Twitter)
  • Planted: Costco is the newest big-time retailer to start selling Nestle's plant-based meat

Thursday

Disclosure: Authors of this Snacks own shares of Sony.

ID: 1028590

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This is the long-awaited Cybertruck’s second recall since it came out five months ago.

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