What's in the box?... A $1.1B queen-size. That's how much the OG direct-to-consumer mattress icon's worth thanks to a $100M injection of money from new, private investors. And we learned from a slide deck obtained by The Information that Casper Sleep might not be private so long — It's interviewing banks to advise a future IPO.
Some woke highlights from the slide deck... (which was intended for investors only):
Brick and mortar retail's not dying... bad retail's dying. Casper's created a bunch of dreamy stores selling mattresses and 45-minute naps (for $25). It costs $650K to build each location, and according to the deck, the whole investment pays off in less than 2 years on average. That's fast. And it's why it wants 200 Casper stores by 2021.