Lows

...and who's down

Snacks / Sunday, September 15, 2019

Worst major tech IPO of 2019... It's official. SmileDirectClub dropped 28% on its 1st day of trading (we wanted ticker symbol "SMYL" — they went with "SDC"). The ortho-disruptor prescribes clear braces only without a doc meeting you in person, keeping it half the price and length of old school braces — but investors aren't into the look of its losses, which doubled from last year.

Your chased-naked-by-zombies nightmare?... This is Uber and Lyft's equivalent. California's legislature voted that starting Jan. 1, gig workers like Uber drivers would have to be treated as employees, not independent contractors. Uber flat-out said it won't comply, probably because that would disrupt its own business and cause driver costs to rise 20%. Then you'd probably have to pay more for that 5-star Toyota Camry commute.

Do less, Wendy... The breakfast wars are raging and now Wendy's wants to add the most-important-meal to over 5K locations by the end of this year (yes, there's a Baconator and a breakfast burrito option). Here's why the stock fell 11% on the news: It'll actually cost the chain $20M to hire 20K new workers to make the morning shift happen — and Wendy's tried breakfast before ('85, '06, '10). It failed every time.

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