Reveal

Goldman Sachs tries to revive its stock by transparent-izing

Snacks / Tuesday, January 07, 2020

Classic case of rich company, poor stock… Over the last 3 years, Goldman Sachs’ shares have barely budged. Meanwhile, its big bank buddies pop bottles — JPMorgan and Bank of America stocks both rose over 50%. So here’s Goldman’s self-diagnosis: severely un-transparent corporate reporting structure. Now it’s changing:

  • Symptoms: Goldman’s 4 divisions were too obscure. Institutional Client Services, Investment Banking, Investing & Lending, and Investment Management (leaning hard into “Investing”).
  • Prescription: The WSJ reports that Goldman will switch to 4 way-clearer divisions based on customer type: Corporations, Trading Firms, Money Managers, and Individuals (like you and us).

This is how bad it got… Want to know how Goldman’s Apple Card did last quarter? Good luck. Goldman's consumer banking performance was buried in its “Investing & Lending” division, along with a bunch of big loans and venture investments. Like a box of chocolates, investors couldn’t tell what was inside Goldman behind all that corporate structure scar tissue.

Investors reward transparency… and that’s why Goldman’s transparent-izing itself. This new corporate structure could reveal to investors critical Goldman insights — like how’s its 3-year-old, millennial-obsessed, digital consumer bank Marcus is actually doing. Investors are more down to reward Goldman stock if they can actually see what’s in it.

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