Reality

Meta’s shares tank on bummer earnings, while its metaverse investments weigh on profits

Snacks / Wednesday, February 02, 2022
Looking for the lost profit like [gremlin/E+ via Getty Images]
Looking for the lost profit like [gremlin/E+ via Getty Images]

Cue the “Social Network” soundtrack... Tension is rising at the company formerly known as Facebook. Meta shares tanked 22% after the company disappointed on earnings and user growth. Meta’s quarterly revenue growth slowed, with sales up just 20% from a year ago (compared with 33% growth the previous quarter and 56% before that). Even worse: Quarterly profit fell by $1B from a year earlier.

  • Meta blamed Apple’s iOS update, which lets users opt out of ad tracking, and inflation and supply issues for hurting advertiser spend. Ads still make up 97% of Meta’s revenue.
  • Awk: Google just posted its third straight quarter of record sales despite facing the same challenges, as holiday searches drove ad spend.

An Oculus for Hanukkah... Smart Ray-Bans for Christmas. This holiday quarter was the first that Meta broke out results for Facebook Reality Labs, which houses its VR and AR goodies. Think: $200 Oculus VR headsets, which are required to access Meta’s immersive “Horizon Worlds.” ICYMI: Meta is positioning itself as a metaverse company, not a social company. How it’s going:

  • Virtual $$: Reality Labs brought in $877M in quarterly revenue, slightly up from a year ago. But its operating loss was $3.3B.
  • To build an immersive meta-future, Meta says it’ll spend $10B over the next year. It’s a big bet that’s currently hurting profits.
  • A bet that didn’t pan out: Meta just ended its cryptocurrency project, Diem (fka: Libra), selling it for $200M after years of regulatory pushback.

The metaverse = a major conversation-shifter... because Meta doesn't want you talking about its failed crypto project, regulatory scrutiny, misinfo issues, and Insta’s mental-health toll on teens. Zuck hopes that by 2030 the metaverse will reach 1B people and generate hundreds of billions in commerce sales. Microsoft, Roblox, and Nvidia are also investing in a meta-future. But today Meta is still an ad-based social giant with the same sticky problems.

Get Your News

Subscribe and thrive

Snacks provides fresh takes on the financial news you need to start your day. Chartr provides data visualizations on business, entertainment, and society. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.