Nothing silky smooth about it... L Brands, which owns Victoria's Secret, just announced (another) depressing quarter of business: Its loss ballooned by over 6 times to $252M. L Brands' plus-sized loss is the combination of 2 key brands:

• The Good: Its Bath & Body Works chain's skincare lineup keeps having a moment — sales rose 11% last quarter.
• The Bad: Victoria's Secret sales sank 8% as bralettes replace pushup bras.
• Overall: Vicky's makes up 57% of L Brands' sales — that has an impact.

American dream (but also awkward/uncomfortable)... Les Wexner, a son of Russian immigrants, founded L Brands in Ohio in 1963. Awesome. But he's still the CEO — an 82-year-old man decides what panties should be sold with PINK scripted across the butt. The rejection of uber-sexified models lately has sunk the stock by 85% in the past 4 years.

Free the nipple... Lactose legend Chobani already dominated yogurt: 19% of all yogurt sales in the US and 43% of all Greek yogurt sales are Chobani's. But the still-private company just announced its 1st non-milk lineup, an oat-based family of oat milk, oat yogurt, and Greek yogurt with oatmeal. Here's the bold move: They're all labeled only "Oat." No "milk." No "yogurt." Mic drop.

Cleanup in the dairy aisle... Chobani's yogurt sales are still growing 8% per year even as overall US yogurt sales are slowing. And America's biggest milk processor, Dean Foods, filed for bankruptcy last week. Alt-milks are having a moment — but oat milk's the one going viral:

• Soy's out: The seasoned elder plant-based beverage isn't trendy enough.
• Almond's too thirsty: It requires 8X as much water to grow the nuts and produce the milk as oat milk does.
• Quinoa, flax, and hemp: Still not mainstream.
• Oat milk is now top-shelf: Sales have surged 636% in the last year (led by the Oatly brand).
• And it gets dual-generational love: Boomers now reach for plant-based milks (rising lactose intolerance with age) along with Millennials (because it's just, you know, different).

• Splurged: PayPal drops $4B to treat itself to shopping rewards platform Honey (unclear if they got a discount code)
• ABV: White Claw, the spiked seltzer brewed (?) by Mark Anthony Brands, is expecting to hit $1.5B in sales this year
• Sharp: Levi's CEO thinks scanners that measure every inch of your body will send clothing sizes "out the window" in 10 years
• Dig: Apple breaks ground on its new Austin campus that will house 500 iWorkers — and President Trump considers exempting it from tariffs
• Racketeered: General Motors alleges in a lawsuit that Fiat Chrylser bribed auto worker union negotiators to make life worse for GM

• Tesla unveils its new cybertruck — a pickup that Elon claims you can plug your tools into
• Earnings from Nordstrom, Gap, Macy's, and Williams-Sonoma

Disclosure: Authors of this Snacks own shares of Tesla

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