The thrill of the short-lived theatrical window
Major plot twist... Three months ago, AMC banned all Universal movies from its theaters after some Trolls drama. TLDR: Universal made bank releasing Trolls World Tour direct to streaming, and said it'll do both digital and theatrical releases going forward. AMC reacted by excommunicating Universal. Now the two have struck a game-changing truce:
An Oscar-worthy win for streamers... and a loss for theaters. The window has long been key to theaters' sales. Even though the first three weekends make up the bulk of those, slashing the window from 2.5 months to 2.5 weeks encourages people to wait for digital releases (manageable FOMO).
This could become the status quo... AMC is the world’s largest theater chain and Universal is a major studio. Others could follow their major league window-slashing. By the time the pandemic is over, homebound consumers might be used to saving money by watching new movies at home. Short windows might keep getting shorter (or even become non-existent).