When you find out 1 company owns your entire sugar/caffeine fix
If you're not writing a novel... then you don't belong in a Peet's Coffee. Peet's was founded in Berkley, CA in 1966 by a man who "ignited a revolution that forever changed the expectations of American coffee drinkers." Today, it's owned by the privately held (and weirdly mysterious) German conglomerate JAB Holding — JAB also owns Panera, Krispy Kreme, Stumptown, and Keurig Dr Pepper. Now...
But first, coffee... Caffeine-obsessed JAB is creating its own special blend of coffee (companies). Back in December, it mixed Peet's with Dutch brand JDE — its portfolio includes "iconic household names" like L’OR, Tassimo, and Pickwick. That combo is what is IPO'ing, and is expected to generate $7.5B in annual revenues.
JAB thinks coffee is pandemic-proof... As the most widely used psychoactive substance in the world, coffee is one of the most popular (and most addictive) consumer staples. In a recession, humans don't drink less coffee — they just drink cheaper coffee. That's why JAB will probably lean in even more into its pandemic-proof, at-home coffee biz.