The iPhone 13 may not be a jaw-dropper, but it's still getting harder to leave Club Apple
![_It's a bigger battery [Klaus Vedfelt/DigitalVision via GettyImages]_](https://cdn.robinhood.com/static_content/mwphzyq69oso/en-US/assets/files/6doYKhzhhobqONieRvkmes_1_GettyImages-1219098074.jpg)
![_It's a bigger battery [Klaus Vedfelt/DigitalVision via GettyImages]_](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
13th time’s the charm… Is it though? Apple dropped a new iPhone at its launch event yesterday, but Fruit-heads hoping for dazzling news iProducts may be disappointed by marginal upgrades. A few highlights:
- Oscar-level selfies: iPhone 13 features improved cameras with cinematic video features, better graphics, and a bigger battery. Price didn't budge: still $799 for the mid-range — or $33/month in installments.
- Fewer ways to lose your stuff, thanks to new accessories, like a leather MagSafe wallet that connects to Apple’s “Find My” network.
- More ways to sweat using the new Apple Watch 7, including Group Fitness classes, a calorie tracker for indoor cyclists, and a new crash alert system for outdoor bikers.
The apple of Apple's eye… Still iPhone. iPhone sales make up over half the Fruit's total, though they slowed in 2019 and 2020. This year, sales soared as the new 5G-enabled 12 fueled an upgrade cycle. While iPhone sales have slowed quarter-to-quarter, Apple is hoping the new model + jacked-up services will rev up demand for its precious hardware.
Easier to walk in, harder to leave… By keeping iPhone prices flat and offering accessible installment payment options, Apple’s making it easier to walk into “Club Apple.” And it's making it harder to walk out. Apple is expanding its connected ecosystem, getting customers hooked on original content like Ted Lasso and services like Fitness+. That way, the world’s most valuable company could continue growing with some relatively simple additions.