Friday Sep.25, 2020

👟 Nike wins with nostalgia

_'80s vibes only_
_'80s vibes only_

Hey Snackers,

Tesla owners were locked out of their cars yesterday after the Tesla app experienced an outage. Panicked Tesla owners = excellent skit content for SNL's return on October 3rd.

Stocks inched up, even though unemployment claims for last week came in higher than expected, suggesting an economic slowdown.

Kicks

Nike is a Most Improved Player, but its retro sneakers are the real MVPs

Swoosh swoosh... Despite a global crisis, Nike was its own Most Improved Player last quarter. Sales slipped less than 1% compared to last year and profit actually increased. That's a big glow up from June, when Nike posted a loss and 38% sales plunge. Nike's stock is up 8% in the last week on the performance.

The OGs are the real MVPs... What fascinated us most: Nike is cashing in big on its vintage shoe styles. Whenever there's a slump, Nike can fall back on its trusty OGs. That's a major advantage that iconic brands have over newer players (no one wants Lululemon's 2001 leggings).

  • Nike's Air Force 1, born 38 years ago, saw a major resurgence last quarter. AF1 is the most-purchased shoe of 2020, according to the NPD Group (and your Insta feed).
  • Air Jordans, 1st released in 1984, were the only highlight of Nike's sad June quarter: the Jordan brand hit a record $3.6B in sales thanks to surging demand from China and "The Last Dance," a Jordan documentary on ESPN.

Nostalgia is one of the greatest marketing weapons... especially during hard times. Nostalgic products evoke a sense of comfort, reminding us of better times. Plus: they don't require much experimenting or creative work. Demand is clear, making a flop much less likely. And it extends beyond just fashion:

  • Food: Campbell Soup and General Mills have been pandemic thrivers, putting new spins on OG products like Dunkaroos and Go-Gurt.
  • Media: This summer, we've pretty much exhausted every possible sequel, prequel, and remake imaginable. Disney's leading the charge on that.
Electrify

ChargePoint is bringing its EV charging stations public

EV parking only... They're a familiar sight in parking lots, especially if you live in CA. ChargePoint is one of the world's oldest and largest electric vehicle charging networks. It operates 115K orange charging ports, mostly in North America. Its customers include Best Western, LinkedIn, UCSD, and the city of Long Beach (of course). Good news for clean energy fans...

  • Chargepoint is going public at a $2.4B valuation. It's getting acquired by a SPAC, a company that goes public for the sole purpose of acquiring a private company.
  • Congrats, Switchback Energy: Your SPAC-y purpose in life has (almost) been achieved. The deal is expected to close at the end of the year.

America runs on Dunkin'... but EVs run on charging stations. One of the main barriers to EV adoption (besides price), is fear that your car will run out of battery with nowhere to charge it: aka Range Anxiety. Gas stations are always 0.3 miles away, but charging stations aren't always so close.

  • ChargePoint can use the money it raises from going public to further scale. It's aiming to hit 2.5M ports by 2025 — aka: 2.49M more than it currently has.
  • More ChargePoints = more EV adoption = more sales for EV carmakers. That's why electric hopefuls like BMW and Mercedes-owner Daimler are also investors.

The 1st-mover advantage is clutch... especially when it comes to EV infrastructure. Yesterday, California announced that it'll ban the sale of new gas-powered cars and trucks starting in 2035. The world is moving toward EVs, and the ones who scale charging networks first will have the biggest advantage. Charging infrastructure investment will hit $190B by 2030, according to ChargePoint's CEO.

What else we’re Snackin’

  • Inaction: Disney pushes back the release of Marvel's "Black Widow" from November 2020 to May 2021, along with a slate of other films.
  • Stimulate: House Dems are putting together a new $2.4T stimulus plan with unemployment aid and direct payments — TBD if it'll move.
  • Alexa: Amazon announces new, orb-shaped versions of its four Echo speaker models (Siri is jealous).
  • Numb: TikTok-owner Bytedance said it's waiting on approval from the Chinese government for the Trump-endorsed Oracle-TikTok deal.
  • Breadstick: Olive Garden-parent Darden Restaurants saw its quarterly sales fall 28% — the Times Square location's sales were down 94%.

🍪 Thanks for Snacking with us! Want to share the Snacks? Invite your friends to sign up here.

Friday

  • Earnings expected from Utz
  • The New York Fed President speaks

Disclosure: Authors of this Snacks own shares of Spotify

ID: 1343618

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Tangen has clearly been putting his money — or more specifically Norway’s — where his mouth is: the sprawling Norwegian oil fund, now one of the largest investors on the planet, has been pumping more capital into its US holdings in the past decade, while decreasing its investment into European entities.

The troublesome news for our European readers? Tangen might be onto something. According to data from the OECD, American workers are putting in almost 60 hours a year more than the weighted average for OECD nations… a benchmark that workers from countries in the European Union are already ~180 hours shy of.

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$70B

Alphabet shares are soaring in the after-market session, with a initial jump of more than 10% implying a gain of upwards of about $200B in market value when the stock opens tomorrow morning.

Google’s parent company crushed earnings expectations, initiated a cash dividend for the first time, and authorized a fresh $70B in share repurchases for good measure. The market likes it very much.

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Rani Molla
4/25/24

No, Apple hasn’t cut its Vision Pro production estimates in half

Quite a few news outlets are reporting that Apple thinks it’s only going to sell 400,000 to 450,000 Vision Pros in 2024, compared a “market consensus” of 700,000 to 800,000. They’re all citing a note from Apple analyst Ming-Chi Kuo.

Obviously there’s no question that Apple’s $3,500 face computer will have a limited audience and could be a huge flop, but this also doesn’t seem like accurate news.

The issue is that 1) this 400,000 number isn’t new. Back in July of 2023, the Financial Times reported that Apple planned to make fewer than 400,000 units in 2024, reducing its initial projections of 1M units, citing two people close to Apple and, the Chinese contract manufacturer assembling the device. 2) It's unclear who was estimating 700,000-800,000 Vision Pros in the first place, but it appears that it was Ming-Chi Kuo himself?

The issue is that 1) this 400,000 number isn’t new. Back in July of 2023, the Financial Times reported that Apple planned to make fewer than 400,000 units in 2024, reducing its initial projections of 1M units, citing two people close to Apple and, the Chinese contract manufacturer assembling the device. 2) It's unclear who was estimating 700,000-800,000 Vision Pros in the first place, but it appears that it was Ming-Chi Kuo himself?

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Meta exhaustingly tries to merge the metaverse and AI

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