All those ads interrupting your Insta-scrolling?... They added up to $70B of revenue for Facebook in 2019. Although that sounds like Zuck & Co. should be celebrating their dominance in online ads sales, that was up only 27% from last year (and slower than the 35% revenue growth the year before). Shares fell almost 8% on word Facebook's profit got squeezed:
The whole world pays a 7 cents per day "Zuck fee"... To show investors that Facebook is growing despite weakness in its core Facebook app, Zuck included Instagram for the first time in its "average revenue per user" category. Globally, Facebook made $25 off each user last year. That's 2.85B people with Facebook accounts, "paying" 7 cents per day in mid-scrolling attention to Facebook's ridiculously-targeted ads that know you like chocolate.