Discovery+ is the latest player in the streaming wars — but does it have QQE?
Not a travel credit card... Discovery+ is the new streamer from Discovery, whose networks include family favorites like: Food Network, Animal Planet, HGTV, and of course... Discovery Channel. It's known for cranking out classic reality shows that you actually watch on normal TV. Like: Shark Week, Extreme Makeover: Home Edition, and 90 Day Fiancé.
- Discover+ launched in the US on Monday for $4.99/month (or $6.99 ad-free). And it'll be free for some Verizon subscribers.
- Discover's CEO calls it “the perfect companion for every household’s streaming and TV portfolio.” But will it land a coveted spot on our rosters?
"You may say, I'm a streamer... but I'm not the only one." We’ve reached a level of streaming saturation where one service just isn’t enough: 70% of US households have at least one video subscription.
- Streamers aren't vying for monogamy — The average American subscriber watches 3.4 services, spending $29/month on video streaming. Buuut...
- Our "streaming portfolios" have limited spots, while the limit for new streaming services apparently does not exist (#subscripturation). So the competition is aggressive.
Streamers need QQE to succeed... that's quality, quantity, and exclusivity. Netflix and Disney have high QQE factor: top notch content, a lot of it, and exclusive shows/movies (think: Netflix-only originals). Apple TV+ and Prime Video — not so much. But Discovery might bring the trifecta: It owns some of the most-watched cable shows in the US (Quality). It'll offer more than 55K episodes on Discovery+, including content from other networks (Quantity). It also plans to launch 1K hours of original programming in the first year, like 90 Day Fiancé spinoffs and Bobby Flay in Italy (Exclusivity).