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Ford is betting big on a data-driven electric version of its Transit van

Snacks / Thursday, November 12, 2020

But does it have Ludicrous mode?... Ford is working on an electric version of its classic Transit model. The nearly-windowless van reminds you of a sketchy UberPool — it's actually the top-selling van in America, used by companies for jobs like plumbing and delivery. Now Ford wants to give it some sex appeal...

  • The e-Transit will start at $45K and is set to drop in 2021. It could attract businesses looking to save on fuel costs. Also...
  • Maintenance costs will be 40% lower over eight years for the electric vs. the gas version, according to Ford (no oil changes).

It's not just about electric wheels... Ford's also making a subscription play with digital add-ons to help customers track and manage their fleets. Currently, it charges $20 to $25 per vehicle/month for those services. It's expanding those offerings with the new e-fleets:

  • Driver-coaching: Remember those "How's my driving?" bumper stickers? This is like the techy version of that. Voice commands nag drivers if they're speeding or idling for too long (fuuun).
  • Juice check: Owners can remotely check how much charge each van has left, or preprogram them to recharge when rates are lower.

Subs could be Ford's future profit puppy... With recurring revenue from digital subscriptions, Ford can continue to profit off your purchase even after it sells you the car. Companies are obsessed with data because it helps them run more efficiently: if Ford can save companies money with these connected data services, companies could be willing to pay extra.

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