"I said I want to do it live!"
Ariana Grande fans are having withdrawal... and concert giant Live Nation is saying "thank u, next" to 2020 (48 more days). Live Nation's sales were down 95% last quarter because it was 0% live. The previous quarter was even worse, since festival season was cancelled (#Nochella). Still...
Do I have to take off my shoes?... Live Nation's Ticketmaster unit is reportedly working on a TSA-like plan to go live. Ticketmaster wants to check your COVID status before you step foot in its venues.
This could be a framework for all live gatherings... Live Nation wants to lead the "Return to Live." A vaccine could be widely available by April, as Dr. Fauci suggested following the promising Pfizer news. But until enough Americans get vaccinated (could be a while), Live Nation will have to prove it can operate safely enough. If it succeeds, others like Eventbrite could follow.