Disrupt plant-based meat... Venture Capital already wants to do that. Memphis Meats just raised $161M to develop "cell-based meat." It takes cells from animal tissue (like chicken breast), then "feeds" the cells nutrients in a lab, producing this "clean meat." Kinda Brave New World-ish, but it's trying to optimize the flesh-growing process. The idea is to grow meat without the rest of the animal's body, slaughter-free.
The real problem = land and water scarcity... Winston Churchill predicted it back in 1931 (seriously): "We shall escape the absurdity of growing a whole chicken in order to eat the breast or wing." Here's the problem with our current animal-raising for the meat industry:
Which is better, plant or cell-based meat?... Both try to give us the sustenance and juiciness of a shank, loin, or flank, but with less enviro-guilt. Once cell-based meat gets USDA and FDA approval (a critical next step), you'll have to decide your alt-meat preference based on these criteria: