Postmates reaches peak “Delivery Everything” with LA retail shopping
Need that Santal 26 White Concrete Candle... stat. Food delivery app Postmates is launching a new retail delivery platform, starting in LA. It includes boutique stores like Estee Lauder’s Le Labo, Zadig & Voltaire, and Anastasia Beverly Hills (soooo LA). From a "Shop" tab in the Postmates app, users can get clothes, makeup, and home goods dropped off same-day.
- Postmates can capitalize on demand for contactless holiday shopping.
- Businesses can do the same without building their own delivery tools.
Ran out of patchouli essential oil... Postmates wants to deliver your energy-shifting incense as fast as it drops off truffle pizza. If enough merchants join, Postmates Shop could be an appealing alternative to Amazon Prime — especially since Postmates plans to expand it to other cities in 2021.
- Faster: Instead of waiting a few days for your silk pajama set, you can get it as quickly as pad thai (#instantgratification).
- Local: The charming boutiques you used to visit pre-corona probably aren't on Amazon — but they could be on Postmates.
"Delivery Everything" is here... The delivery system is the hardest part. If you have one, you can deliver almost anything — and there’s no better time to start doing that than during a pandemic. That's why food delivery apps have expanded beyond noms. The first step was convenience stores: Postmates x Walgreens, DoorDash x CVS, Instacart x 7-Eleven. The next step is retail: DoorDash x Macy's, Instacart x Sephora, and Postmates Shop (the boldest delivery pivot of them all).