Instagram: "Beautiful day in Ibiza... also link in bio for this CBD wine"
Important Unicorn update: scientists finally recorded the mystical sounds of the "Arctic Unicorn" (aka, the narwhal). The narwhals' whistles and clicks paired with the crackling sounds of glacial fjords make for a relaxing aquatic track (waiting for the Narwhal ASMR channel).
Markets rallied again on hopes for smooth economic reopenings across the US — the Dow closed above 25K for the first time since March, and the S&P 500 made it back above its 200-day moving average.
Less CBD lotions on your Insta feed... Something we can all get behind. And it might happen now that Facebook-owned Instagram is adopting YouTube's money-maker strategy: ad revenue sharing with content creators. It starts with IGTV, the one Instagram feature that you (probably) never use:
This is a first... In 2019, Instagram made $20B on the ads it placed in your feed and between friends' stories — that accounted for 25% of Facebook's total revenue. But Instagram has never shared ad revenue with creators before (even though creators drive usage):
It's all about the user-generated content... Creators follow the ad bucks. By intro'ing revenue-sharing, Instagram may woo more famous creators onto IGTV. More popular creators = more popular content = more users = more ad money for Facebook. If Instagram's 1B+ users start tuning into IGTV to see their favorite YouTuber, Alphabet (YouTube's owner) is in a Zuck load of trouble.
Bringing sex apeel to food waste solutions... Apeel Sciences is like an anti-aging cream, but for your avocados. And it just hit a $1B+ valuation after raising $250M from investors like Oprah, Singapore's government, and Katy Perry (waiting for the invite to the investor conference);
You can't buy Apeel (directly)... Apeel's customers are big grocery chains like Kroger that are looking to shrink their "shrinkage" — aka, how many fruits they have in store vs. how many they can actually sell (no one wants the mush avocado). By reducing food inventory that gets wasted, Trader Joe's can save big money.
"Is this avo apeeled?"... If consumers start to ask that question, Apeel has won. Brand labels matter — if shoppers associate Apeel with 3X shelf life, it could gain consumer love (and even more investor $$$). Slapping a label on it for consumers like you and us could boost sales for Apeel, retailers, and fruit producers.
"Disneyland on the streets"... What Zoox wants to bring to the world — and don't call it a robo-taxi or self-driving car service: Zoox wants to build "an advanced mobility service." In 2018, the self-driving car company (sorry) hit a $3.2B valuation. Now, it might get acquired by Amazon ... but reportedly at a lower value.
Amazon might get Zoox at a discount... Investors aren't so hot on Zoox anymore now that all these bigger, better-funded companies are going for the robotaxi gold. Amazon is seizing the moment to level up its driverless tech ambitions, without having to build anything from the ground up. Zoox gets some much needed cash, and Amazon gets some much desired tech.
If automation is involved, Amazon is probably interested... Amazon is all about speed, effectiveness, and cost. Where it can cut out expensive humans for tireless robots, it likely will.
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Disclosure: Authors of this Snacks own shares of Alphabet and Amazon