Instagram: "Beautiful day in Ibiza... also link in bio for this CBD wine"
Less CBD lotions on your Insta feed... Something we can all get behind. And it might happen now that Facebook-owned Instagram is adopting YouTube's money-maker strategy: ad revenue sharing with content creators. It starts with IGTV, the one Instagram feature that you (probably) never use:
This is a first... In 2019, Instagram made $20B on the ads it placed in your feed and between friends' stories — that accounted for 25% of Facebook's total revenue. But Instagram has never shared ad revenue with creators before (even though creators drive usage):
It's all about the user-generated content... Creators follow the ad bucks. By intro'ing revenue-sharing, Instagram may woo more famous creators onto IGTV. More popular creators = more popular content = more users = more ad money for Facebook. If Instagram's 1B+ users start tuning into IGTV to see their favorite YouTuber, Alphabet (YouTube's owner) is in a Zuck load of trouble.