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Almost-unicorn Thrasio hits a $780M valuation — it's obsessed with your Amazon purchases

Snacks / Tuesday, April 14, 2020

Not a heavy metal band or a violent rash... Thrasio is an unfortunately-named (yet profitable) startup that just got a little closer to becoming a unicorn. It raised a fresh $110M, bumping it to a $780M valuation. And its whole business revolves around being Amazon's most aggro customer — its slogan is literally "We Buy Amazon Businesses:"

  • Scout: Thrasio tracks down the best-selling, most highly-reviewed everyday essentials on Amazon — think: best foam roller, excellent cotton socks, world's #1 can-opener. Then...
  • Acquire: Thrasio buys the generic brands from the small biz owners who are making bank on Amazon (but who may not have the resources to scale). Thrasio drops over $1M in cash to snag these seven-figure brands from their owners. Then...
  • Integrate: Thrasio integrates these fast-growing brands into its platform, and scales them more effectively.

Fast times at Thrasio High... Thrasio has been profitable since Day 1 of its founding in mid-2018, according to its founders. Now it's the fastest-growing acquirer of Amazon-trepreneurs, with some impressive stats to boot:

  • In just a year of fundraising, Thrasio raised a total of $250M in three investment rounds.
  • Its current valuation is 32X larger than its seed valuation a year ago, and this latest investment is $90M bigger than its last.
  • In just a year and a half, it has acquired over 43 businesses — its sales have grown from 0 to more than $200M.

Sometimes, you really can buy success... That's exactly what Thrasio is doing: it's buying up already hot, successful businesses that are clearly in demand, adding them in a pile with other successful businesses, and coming out with an even bigger, fatter pile of success. With the investment cash and operational scalability that Thrasio brings to the table, it can do what successful Amazon sellers do on a much larger scale.

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