All the cool kids are doing it... Last month, Snap whipped out two new filters — One transformed your face into a baby's, the other switched your gender. The result for society: Good material to share/scare your friends, big conversations on "gender," and it was used to catch a pedophile.
But we just got the results for Snapchat... and they were big:
But will it be copied?... Back in 2016, Snapchat was the fastest-growing social network in the US. Then "inspired" Facebook "replicated" its features (first Stories, now Bitmoji). When Snapchat debuted its Lens filters in 2015, Facebook even acquired facial-recognition startup Msqrd to build its own filters. Snapchat's #GenderSwitch needs IP protection from the 'Book so it can get loyalty from you.