"You're telling me I don't need to wait tables anymore?"
You'll never have to hear 'Guac is extra' again... Chipotle should become the 1st major US restaurant chain to eliminate tables and make every store offer pre-order pickup/delivery only. We could stuff a burrito and rip the tinfoil with reasons why:
Convenience is taking over retail... In department stores, Target's stock is at a record high largely thanks to curbside pickup. Walmart is committed to "delivery unlimited" subscriptions at 1,400 locations (and grocery curbisde pickup, too). Now we're noticing retail convenience spill onto food:
Eliminating tables will be Chipotle’s differentiator... It's facing fresh fast-casual competition from Sweetgreen, Cava, and Shake Shack. Plus, fast food is upgrading (McD's is dropping $6B to renovate its stores). Going table-free isn't just a profit move or PR stunt — it's how Chipotle can stand out in a saturated world of quick quality food options.