You'll never have to hear 'Guac is extra' again... Chipotle should become the 1st major US restaurant chain to eliminate tables and make every store offer pre-order pickup/delivery only. We could stuff a burrito and rip the tinfoil with reasons why:
Convenience is taking over retail... In department stores, Target's stock is at a record high largely thanks to curbside pickup. Walmart is committed to "delivery unlimited" subscriptions at 1,400 locations (and grocery curbisde pickup, too). Now we're noticing retail convenience spill onto food:
Eliminating tables will be Chipotle’s differentiator... It's facing fresh fast-casual competition from Sweetgreen, Cava, and Shake Shack. Plus, fast food is upgrading (McD's is dropping $6B to renovate its stores). Going table-free isn't just a profit move or PR stunt — it's how Chipotle can stand out in a saturated world of quick quality food options.