"The first rule of Clubhouse: tell every reporter about Clubhouse"
Ain't no crying in the club(house)... There's definitely no crying over at Clubhouse app, the buzzy new social media company that just hit a $100M valuation after raising $12M in funding. The audio app — which is still in beta — is currently only available to a select group of just 1.5K users (#exclusive). It's so stealthy that it doesn't even have a website yet.
The first rule of Clubhouse... Tell every reporter and celebrity about Clubhouse. The exclusivity, "novelty," and celebrity buzz behind Clubhouse likely helped it snag its latest funding round. TBD whether the app will survive past the hype.
Exclusivity as a product... If Clubhouse isn't able to scale beyond its "exclusive" user base, maybe it can charge member fees. This membership-based model that leverages exclusivity worked on some "selective" social/dating apps (like Raya). It's the opposite of the free, "as many users as possible" ad-reliant strategy of social giants like Facebook and Twitter. But if there's no demand for the product, neither strategy will work.