Unfit

London tries to ban Uber (for a 2nd time) for "unfitness"

Snacks / Monday, November 25, 2019
_Uber got the opposite in London_
_Uber got the opposite in London_

Uber X, Uber XL, Uber Powdered Wig... London's transport agency announced out of nowhere Monday that it is removing Uber's privilege to operate in Her Majesty's capital. The reason: "not fit and proper." Let's get more specific:

  • The claim: Uber has had a "pattern of failures" that "placed passengers and their safety at risk."
  • For example: 43 unauthorized drivers (including some banned by Uber) used their buddies' Uber driver accounts to drive, and even uploaded their profile picture so passengers wouldn't notice.
  • The result: London experienced 14K rides with those unauthorized drivers. That also means no proper insurance in place.
  • The verdict: Uber's tried to fix these issues, but London doesn't think it's fit to.

Kate Middleton can still Uber Black if she wants to... because Uber is appealing this, naturally. Its other 3.5M Uber riders and 45K Uber drivers will keep ubering too until the courts decide if the ruling is legal or not. London tried to stop Uber 2 years ago, but ultimately gave Uber another shot during that appeal.

Uber's #1 threat is public policy... aka government's laws, rules, and regulations. Uber requires politicians' consent to operate, but plenty of them don't like Uber — the brand's become villainous. Airbnb, Lyft, and SmileDirectClub face similar policy threats, but can learn from where Uber went wrong: Brand reputation is critical when politicians stand between you and profits.

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