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Winnebago drops a record quarter, but investors aren't convinced the RV boom will last

Snacks / Thursday, June 24, 2021
_Van life strong [Klaus Vedfelt/DigitalVision via GettyImages]_
_Van life strong [Klaus Vedfelt/DigitalVision via GettyImages]_

"You're breaking up on the Zoom..." Tends to happen when you're on an RV rolling through a prairie. RV icon Winnebago Industries is the #2 motor home company by market share, after Thor Industries. Winnebago just dropped a record quarter, as you worked-from-Winnebago while crusing through America's heartland.

  • Record quarterly sales: Winnebago pulled in nearly $1B last quarter, more than double what it made in the same quarter last year.
  • Record backlogs: Backlog orders more than tripled from 2020, reflecting sustained strong demand.

Slack status: #vanlife... While the US economy reopens and domestic travel nears pre-pandemic levels, much of the world remains Covid-closed. Instead of European getaways, Americans are embracing the great outdoors at home. Winnebago's president calls it “consumer engagement in the outdoor lifestyle." We call it van life.

  • Overnight stay at Yellowstone... Perfect for the RV. 237M Americans visited national parks in 2020, and 15 parks set new visitation records.
  • RV sales are expected to have a record year, surpassing 2020 sales as demand continues. Some people are buying motorhomes only to cash in on the rental opp (#AirbnRV).

Investors want to see it to believe it... despite Winnebago's record quarter, record backlog, and an upbeat outlook for RVs, Winnebago’s stock is down 25% since March — so is rival Thor’s. Winnebago and Thor think RV'ing is a lifestyle, not just a pandemic trend. But as the US returns to normalcy, investors don't seem so convinced yet.

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