Cooler Screen control center: "Hit her with the Mountain Dew"
Hard seltzer is the go-to for OG beer companies tapping into "not-beer" trends. But this is giving us Starbucks vibes: PBR hard cold brew. Don't accidentally grab it for the 8 am Zoom.
Stocks jumped Monday after President Trump said he would be discharged from the hospital that day. Investors were also hopeful about renewed urgency for a new stimulus deal after September's concerning jobs report.
Christmas came early for Elon... Tesla delivered a record number of vehicles last quarter, accelerating its recovery after the pandemic slowdown. It's still (very) far from its goal of 20M vehicles/year, but the growth is impressive:
Sounds S3XY... That's Tesla Model S, 3, X, and Y (classic Elon humor). Deliveries last quarter were dominated by Tesla's new cheaper models, which cannibalized sales of the original luxe models. For most people, the pricier models are just too... pricey. Especially when they can now become Tesla owners through a cheaper (still sweet) ride.
Tesla achieved cannibalization success... Last year, cannibalization was a problem for Tesla. In July 2019, Tesla posted record deliveries but lost $408M because its top-selling Model 3s sold for less than what they cost to make. Now that Tesla has reduced the cost of car batteries, it can actually profit on those Model 3 & Y sales — it posted 4 straight quarters of profit, and is expected to report a 5th this month.
Hit 'em with the double entendre... Cooler Screens just raised $80M to bring interactive screens to cooler aisles. Basically, the idea is to turn your 7-Eleven fridge doors into digital billboards. While it may sound like a Facebook ad stuck on a fridge, Cooler Screens has two key differentiators:
Cooler story, bro... If this sounds like something out of a "Black Mirror" episode, that's because it kind of is. Cooler Screens offers merchants AI-powered inventory tracking, plus real-time pricing and sales data.
Point-of-Sale ads are powerful... If you're in a grocery store, you're there to buy something (RIP free samples). Cooler's ads are getting you at the exact place/time when your purchasing intent is hottest. Cooler says that products behind digital doors sell 2X to 10X more. It's already in 50 Walgreens, and is planning to expand to 2.5K more.
Not your usual cocktail... On Friday night, we learned that President Trump had tested positive for COVID-19. While he was hospitalized at Walter Reed National Medical Center (he was admitted Friday and left yesterday), he was treated with a high dose of an experimental antibody "cocktail" from American biotech company Regeneron.
Warp-er Speed... In July, Regeneron received $450M as part of Trump's "Operation Warp Speed" to quickly develop COVID-19 vaccines and treatments — the US has invested over $10B in Warp Speed so far. If Trump recovers, that high-profile success could help fast-track approval for Regeneron's treatment.
This could be the ultimate Earned Media win... Earned media is basically free publicity (the opposite of paid media advertising). If Regeneron gets credited with helping save the US President's life, that's a significant unpaid win. It would be way more valuable to boosting brand perception than any ad Regeneron could buy.
🍪 Thanks for Snacking with us! Want to share the Snacks? Invite your friends to sign up here.