Be humble. Sit down.... "You may want to take a seat" is not exactly a phrase shareholders want to hear in an earnings announcement. But that's exactly what Amazon told investors to do as it reported results from the Jan - March quarter. First, Amazon dropped key stats that revealed a lockdown-related sales surge (hoarding, confirmed):
Okay, now actually take a seat.... Amazon proceeded to explain that in the upcoming quarter, it expects to make around $4B in profit. Then, Amazon explained that investors can kiss that $4B in profit goodbye:
Profiting from a disaster is a bad look... and Amazon doesn't want to look like it's doing that, especially since its sales surge was clearly related to the pandemic. For Amazon, the way customers and employees perceive it in the long run is more important than a few billion in profit. That's why Amazon went on to list 34 bullet points about everything it's doing to help employees, customers, and communities. It chose PR over profits.