Hey Snackers,
Happy 1st of September — time has no meaning anymore. Dunkin' is celebrating the onset of fall with a bizarre Pumpkin Spice Latte sign that confirms we have all lost our minds: "Uh Oh Spicy! Pumpkin! HAHAHAHA! Pumpkin Tasty." Weirdly, makes sense.
The techy Nasdaq stock index inched up on the wings of Tesla and Apple shares, which jumped after their stock splits yesterday. The market had its best August in over 30 years.
Free Netflix... Not the kind where you mooch off your parents. Netflix launched a new global website offering popular movies and shows for free, no subscription required. It's the same idea as Costco free samples, if Costco gave away a full Prime Rib instead of one edamame. Bingeable titles include: Stranger Things, Bird Box, and Love is Blind. Before you break a finger rushing to cancel your subscription:
Forgot Tiger King existed... It's a smart, low-cost marketing play on Netflix's part. It allows the Flix to unlock a new segment of price-sensitive users. It's less intense than the existing free trial — you don't have to drop your credit card number or put an iCal reminder to "cancel subscription" in a month.
Netflix is looking for its next 100M subscribers... It has 193M subscribers and added a huge 10M last quarter. But it's expecting growth to dramatically slow to 2.5M new subs this quarter. The lockdown streaming surge may have passed its peak, and streaming wars have heated up with newbies like Disney+. Netflix is looking to emerging markets like India and Brazil for its next 100M. It's hoping the cliffhanger at the end of Stranger Things S1E1 gets people subbing.
Pandemics, fires, and hurricanes... The chances of you having to change your flight in 2020 are... high. In August, TSA checkpoint passenger volumes hit their highest levels since March. But even at these highs, travel is still down ~60% from last year. Now airlines are turning to revolutionary (for them) ways to attract passengers:
Why kill a profit puppy?... For decades, airlines have raked in big bucks from profitable add-ons like luggage fees. Add-on fees have 5X'd over the past decade and made up 15% of US airlines' sales last year.
Oligopoly players move together... In a monopoly, 1 company controls a sector/service. In an oligopoly, a few dominate. In the US, 4 airlines control 80% of the flight market (#oligopular). Once United dropped its change fee, Delta and American followed ASAP. Oligopoly players can't afford to have 1 rival snag an advantage with customers. But they also maintain leverage over customers by acting together (if everyone charges fees, you have no choice). This time it worked in customers' favor.
🍪 Thanks for Snacking with us! Want to share the Snacks? Invite your friends to sign up here.
Disclosure: Authors of this Snacks own shares of Apple and Amazon
ID: 1318770