When the Campbell Soup delivery arrives
As if Baby Yoda hadn't already done enough for this world, the tech that was used to film 'The Mandalorian' could now ease the film industry's COVID production struggles. Like Advil for our hearts, Yoda bae eases the pain.
Cream of Mushroom Mondays... followed by Tomato Bisque Tuesdays. Campbell was feeling like Souperman back in March after people started stocking up on its pantry classics. The pandemic sales jump was driven by Millennials buying soup, "a trend that many believed was not possible," according to Campbell's CEO. Now, he believes in his shelf.
Campbell stock fell 7% Thursday... That's because demand for its products is slowing after the months-long surge. Campbell’s CEO hasn't lost hope: soups and broths are still being used to cook "more modern" dishes (think: Chicken Noodle + cauliflower rice). But are cauli recipes enough to hold onto the Millennial shoppers gained during the pandemic?
Customer retention is hard... especially when your customer growth was fueled by pandemic panic. Campbell is expecting its sales slowdown to continue as we return to a lifestyle that doesn't involve can-hoarding. Young people are eating out more often and eating fresher foods — more frequent grocery trips, less once-a-month hoarding splurges. Campbell hasn't done much Millennial-friendly culinary innovation to retain its new cohort of Soupers.
Hold the (combusting) phone... We spot a trend. Kodak wants to manufacture drug ingredients. Nestlé bought a biotech company. Samsung... is building a $2B drug plant. The massive Korean conglomerate, most famous for Galaxy phones, also has a massive drug-manufacturing arm. Because if you don’t have a drug-related division during a pandemic, what are you even doing?
Getting AP Bio flashbacks... The award for most complex corporate structure goes to Samsung. Its Biologics biotech division makes meds for some of the world's largest pharma companies — yet it's just one of many stars in Samsung's corporate galaxy.
Samsung does a lot... But in the US, Samsung's largely overshadowed by Apple. Apple lets you get rid of Safari as a default browser on iPhone and the crowd goes wild. Samsung releases a foldable glass phone and the hype is... not really hype. But Samsung sells more smartphones globally than any other company. It also runs some of the world's largest biotech and building companies — and it makes up 11% of South Korea's economy.
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Disclosure: Authors of this Snacks own shares of Apple