Disney is reportedly exploring a Prime-style membership to cross-sell products and experiences

(Yoda voice) “Sell more stuff, you will”… A new force is awakening in the Disney-verse. Yesterday The Wall Street Journal reported that the House of Mouse is exploring an Amazon Prime-style membership (a Disney adult’s dream). It could give fans perks and discounts — and give Disney a new way to promote its offerings and boost loyalty.

• Expanding (biz) empire: A membership program could tie together Disney’s streaming content (think: the new “Obi-Wan Kenobi” series), products (think: toy lightsabers), and experiences (think: “Star Wars” rides at Disneyworld).
• Integrated experience: Disney+ is said to be building tech that lets viewers order products using in-show QR codes. So in the future subscribers could book a Disneyworld trip and buy members-only merch without peeling their eyes off Yoda bae.

Membership mania… Disney isn’t the only one taking a page from the Prime playbook: titans like Apple and Walmart have launched subscription bundles in recent years to boost loyalty and sales. Memberships give companies tons of customer data, which helps them to strategically upsell.

• Powerful perks: Earlier this month Walmart said it would add Paramount+ streaming to sweeten the deal for its $98/year Walmart+ membership program.
• Subs for all: Disney already has a membership for superfans ($100-$130/year). But the new program would target more casual customers.