Came for the free Terra chips... stayed for the all-inclusive resort. JetBlue is known for its East Coast routes and unlimited free snacks (shoutout mini choc chip cookies). Now, it wants to Expedia-fy itself with a new travel booking site called Paisly. JetBlue flyers can book hotel rooms, rental cars, and even theme park tickets through the site. JetBlue plans to expand it to vacation rentals, too.
Like a red-eye to Miami... The travel booking market is already crowded, with companies like Expedia, Priceline, and Kayak. But JetBlue thinks your ticket is its ticket to success.
Platforms = the greatest love/hate relationship in business... Nonna's Pizza Shop loves that people discover its marinara through DoorDash — but hates paying DoorDash a commission. Airlines love that Expedia helps you snag their $356 LAX-JFK flight, but hate giving Expedia a cut. JetBlue would rather keep you on its own website. Paisly adds that all-in-one convenience, making direct booking more appealing.