Terra

JetBlue is Expedia-fying itself with a new travel booking website

Tuesday, March 30, 2021 by Robinhood Snacks | Disclosures
_When they run out of Terra Blues chips_

When they run out of Terra Blues chips

Came for the free Terra chips... stayed for the all-inclusive resort. JetBlue is known for its East Coast routes and unlimited free snacks (shoutout mini choc chip cookies). Now, it wants to Expedia-fy itself with a new travel booking site called Paisly. JetBlue flyers can book hotel rooms, rental cars, and even theme park tickets through the site. JetBlue plans to expand it to vacation rentals, too.

  • "Vengeance Vacays": As the vaccine rolls out across the US, pandemic travel has been notching records. JetBlue is investing in this new product to capitalize on all the pent up travel that could be coming, after a year of roundtrips to the fridge.

Like a red-eye to Miami... The travel booking market is already crowded, with companies like Expedia, Priceline, and Kayak. But JetBlue thinks your ticket is its ticket to success.

  • Customization is key: Paisly uses your JetBlue flight info to make personalized suggestions, so you don't have to open 27 tabs and keep re-entering your flight dates.
  • The name was inspired by paisley patterns, "symbolizing how Paisly’s travel suggestions are unique to each customer" (and we thought it was just a Millennial hook). Customers also earn TrueBlue rewards points for booking through the site.
THE TAKEAWAY

Platforms = the greatest love/hate relationship in business... Nonna's Pizza Shop loves that people discover its marinara through DoorDash — but hates paying DoorDash a commission. Airlines love that Expedia helps you snag their $356 LAX-JFK flight, but hate giving Expedia a cut. JetBlue would rather keep you on its own website. Paisly adds that all-in-one convenience, making direct booking more appealing.