Hey Snackers,
19 years ago today, 2,977 people lost their lives in the September 11th attacks on New York, DC, and in Pennsylvania. It's a day that changed the world forever. It's also a day of Service and Remembrance, when Americans are called on to volunteer, help each other out, and we find strength in unity.
The market dipped yesterday as Big Tech stocks fell. The constant mention of "Big Tech" as a market mover is just another reminder that Apple, Amazon, Alphabet, Microsoft and Facebook make up over 20% of the stock market's total value.
Clear eyes, full hearts... can’t lose when you’re the official anything of the National Football League. ICYMI: last night, the NFL brought back football (the least socially distant of all sports). ICYM the score: Postmates won the marketing game.
"Postmated" is basically LA slang... So far, Postmates has been the smallest fish in the Delivery Wars pond. Before it got acquired by Uber, it had just 8% of the US market share for delivery (mostly in LA). Don DoorDash dominates the mafia-style food delivery wars with a 40%+ share, followed by Uber and Grubhub. But Uber/Postmates has a winning marketing strategy:
The NFL powers an entire economic ecosystem... Postmates is the official delivery partner of the NFL, but the NFL is the unofficial cash cow of American marketing. That's because 43 of the top 50 most-watched TV broadcasts last year were football games. The NFL is the blue whale that the whole ecosystem feeds off of. In turn, the fishes feed the NFL with big cash money for extra high-exposure partnerships and $12M commercials.
Hit 'em with the cloud couch... Restoration Hardware is the upscale home-furnishing company whose stores look like WeWork and the Palace of Versailles had a baby (on steroids). RH prefaced its earnings with an inspiring quote from Emerson. We're certain that the Transcendental, nature-adoring poet would love to see his words on the financial report of a company that sells $5K couches.
Luxury still pays off... RH stock jumped 20% on the strong report coupled with an analyst upgrade. Home Depot had its best quarter in 20 years thanks to the pandemic "House Hype." But non-affordable brands are thriving, too:
The corona-conomy has Fancy Flyers... There's a class of expensive/luxury brands like RH that is thriving during the pandemic. These companies are seeing increased demand from wealthier consumers looking to adapt to the stay-at-home life.
Disclosure: Authors of this Snacks own shares of Uber, Apple, Amazon, and Spotify
ID: 1328653