Clear eyes, full stomachs, can't lose
Clear eyes, full hearts... can’t lose when you’re the official anything of the National Football League. ICYMI: last night, the NFL brought back football (the least socially distant of all sports). ICYM the score: Postmates won the marketing game.
"Postmated" is basically LA slang... So far, Postmates has been the smallest fish in the Delivery Wars pond. Before it got acquired by Uber, it had just 8% of the US market share for delivery (mostly in LA). Don DoorDash dominates the mafia-style food delivery wars with a 40%+ share, followed by Uber and Grubhub. But Uber/Postmates has a winning marketing strategy:
The NFL powers an entire economic ecosystem... Postmates is the official delivery partner of the NFL, but the NFL is the unofficial cash cow of American marketing. That's because 43 of the top 50 most-watched TV broadcasts last year were football games. The NFL is the blue whale that the whole ecosystem feeds off of. In turn, the fishes feed the NFL with big cash money for extra high-exposure partnerships and $12M commercials.