Furnish

Restoration Hardware is the comfiest member of corona-conomy's Fancy Flyers

Snacks / Thursday, September 10, 2020

Hit 'em with the cloud couch... Restoration Hardware is the upscale home-furnishing company whose stores look like WeWork and the Palace of Versailles had a baby (on steroids). RH prefaced its earnings with an inspiring quote from Emerson. We're certain that the Transcendental, nature-adoring poet would love to see his words on the financial report of a company that sells $5K couches.

  • RH sales just barely grew compared to the same quarter last year, buuut...
  • Profit jumped over 50%. RH got to keep more $$$ from each $10K table it sold by raising prices. It expects to have an even higher profit margin next quarter.

Luxury still pays off... RH stock jumped 20% on the strong report coupled with an analyst upgrade. Home Depot had its best quarter in 20 years thanks to the pandemic "House Hype." But non-affordable brands are thriving, too:

  • Despite having sky-high prices during a time of economic turmoil, RH is still winning. Wealthy consumers are splurging to give their homes a (pricey) pandemic upgrade.
  • Well said:“The high-income consumer is healthy and is investing in their homes” — Cristina Fernández, the analyst who upgraded RH stock.

The corona-conomy has Fancy Flyers... There's a class of expensive/luxury brands like RH that is thriving during the pandemic. These companies are seeing increased demand from wealthier consumers looking to adapt to the stay-at-home life.

  • Lululemon's online sales soared 157% and its stock is up ~40% this year.
  • Peloton just reported an expectation-crushing 172% sales surge. The stock is up ~200% this year.
  • Apple had its best 2nd quarter ever and became the most valuable company on earth this year.

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