American boardrooms can’t hide from abortion politics (Robert Alexander/Getty Images)
History unwritten... Earlier this week, a leaked draft opinion revealed that the Supreme Court appears ready to strike down Roe v. Wade, the 1973 landmark ruling that made abortion a constitutional right. Some companies, including Apple and Amazon, are responding by proactively offering financial support for women who need access to reproductive healthcare. But most companies have so far been silent.
Social issues and corporate activism… are becoming increasingly intertwined, including over abortion. Last year Bumble, Yelp, and others helped form the "Don't Ban Equality" coalition following Texas' abortion law banning the procedure after six weeks. But other major recent social issues and movements have spurred companies to respond, too:
Now abortion looks set to become a bigger boardroom issue… Should Roe be reversed when the court gives its decision next month, companies will face increasing pressure to take a stand on a highly polarizing topic (right before an election season), whether that means issuing public statements or making access to reproductive healthcare a standard corporate benefit. Whatever positions they take, the risk will be ostracizing customers, employees, or states where they do biz.