Amazon reportedly plans to open department stores with techy dressing rooms at the core

Disruption on Level 2 Women's... Amazon upended department stores by becoming a click-to-buy shopping behemoth. Now, the Zon reportedly plans to disrupt physical department stores again — by opening its own. Amazon tried to keep it hush-hush, but WSJ's "people familiar with the matter" (#PFWTM) revealed some juicy deets about the rumored stores...

• What: The Zon's own clothing brands would be featured front-and-center. Amazon launched private label apparel in 2016, and now has 100+ brands. This year, it surpassed Walmart as America's largest clothing seller (wild).
• Why: Amazon wants to see if stores can boost sales of private labels, while merging the digital and IRL experience. The first stores could open near San Francisco and Columbus, OH as early as next year.

Do you have this in size Prime?... The most disruptive part of the Zon's rumored stores: techy dressing rooms. According to WSJ, customers could scan QR codes of items they want to try via phone app, while associates gather the fits and deliver them to rooms. But what happens inside the dressing room is even techier:

• No awkward door-talking: Instead of calling for help through the door, you could request more items using a touch screen.
• No barefoot browsing: Instead of rushing out of the stall to dig for better items, the screen could recommend other clothes based on what you've scanned.