Pay

Google will pay some news publishers for their views-driving content

Snacks / Thursday, June 25, 2020
"_What is that thing?_"
"_What is that thing?_"

Well, that's a change... Google will pay some news publishers to license their content for a new service it's launching this year. News outlets have been wanting this for years. But why is Google finally doing it now?

  • Adpocalypse: Even before 2020, news outlets have been losing ad sales to Big Tech. In 2019, 52% of American adults got news from Facebook. You scroll your feed to scan the headlines, Facebook gets the ad bucks.
  • Under Pressure: Google's been getting heat from antitrust regulators in France and Australia. They want it and Facebook to share revenue with news publishers, who drive eyes to Google pages (but don't get Google ad money).

This is a step in that direction... Google's future news service will include content from local and national news publications ā€” and the news agencies will get a piece of the ad money Google brings in when you scroll. It has a few on board already, and is looking to expand. It's not the first to dabble in paying publishers:

  • Facebook began paying some publishers in its news section back in October.
  • Apple compensates news publishers for their content on its Apple News+ subscription service.

This aims to solve two existential problems... for news publishers:

  • #1: Most people have been trained not to pay for news, thanks to years of free news available on tech and social platforms.
  • #2: Big Tech does ads better than news publishers because it connects ads with the right viewers thanks to better targeting.
  • Solution: Google's news service will likely be free for consumers. And publishers will get a cut of the ad revenue that Google generates adjacent to their articles.

Get Your News

Subscribe and thrive

Snacks provides fresh takes on the financial news you need to start your day. Chartr provides data visualizations on business, entertainment, and society. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.