Apparently, BTS makes fries taste better [Bonfanti Diego/Cultura via GettyImages]
Ever since its parks reopened, Disney has been brainstorming creative ways to bring customers back. The latest: a $100 sandwich.
Stocks ticked up yesterday as inflation worries cooled. Meanwhile, meme stocks roared back to life: AMC is up 62% this week, while GameStop is up 37%.
Bad week for oil giants... Last month, Exxon's activist investor Engine No. 1 slammed Exxon's energy transition plan — or lack thereof. The hedge fund sounded the "Blockbuster Alarm," saying Exxon faces an existential risk from tying its future to fossil fuels. Unlike Shell and BP, Exxon hasn't vowed to move away from oil and gas, arguing they'll remain key. Now, it might not have a choice.
The little Engine No.1 that could... Engine No. 1 owns only 0.02% of Exxon’s stock. Though Exxon aggressively tried to persuade investors to vote against Engine, it still managed to snag seats. Engine capitalized on retail investors’ worries about Exxon's shrinking profits — and its future in a lower-carbon economy. 110+ countries have pledged carbon neutrality by 2050. CA, Japan, and the UK said they'll start banning sales of new gas cars in the 2030s.
Tackle climate change or be changed... Oil giants are facing heightened pressure from governments and investors to reduce emissions and embrace renewable energy. BlackRock, one of Exxon's largest investors, signed a pledge supporting net zero carbon emissions by 2050 or sooner. That pressure from investors and governments has real consequences, as we saw this week. Now, change-resistant companies like Exxon might be forced to change.
"I-I-I'm in the stars tonight"... McDonald's has been seeing stars (and $$$ signs) thanks to its Famous Orders program, which launched last year. Fried chicken sandwiches weren't the only stars of McD's quarter: meal partnerships with Travis Scott and J. Balvin boosted digital sales. In McD's own words: "nothing had a greater impact on our digital business than the introduction of Famous Orders." Last quarter, McD's sales even beat pre-pandemic levels.
So much more than nuggies... This BTS deal is more than a meal — it's a global event. People are obsessed with BTS, and McDonald's is milking it. Fast food chains operate on razor-slim profit margins, so promotions like these can be game-changers:
It’s the “Golden Repackage” strategy... McD's just proved that you don’t need a new product to gain new customers. The best thing about the BTS meal: it's composed of basic items that McD’s is already making. Just ship franchisees the dipping sauces, and voila: BTS Meal. Famous Orders drive sales without adding new ingredients or workflows. McD's calls it: "maximizing digital investments without adding any restaurant complexity." This repackaging strategy drives customers to the app and keeps them there, boosting loyalty and sales.
Authors of this Snacks own shares of: Amazon, GM, and Snap