Gap teams up with America's largest retailer to launch a home decor brand — here's why

Fits like an oversized Gap hoodie... A classic 2000s look. Gap is taking off its Zuck hoodie and throwing on its interior designer glasses. The mall icon is partnering with Walmart to launch a home decor brand called Gap Home (creative). Think: decorations, organic cotton bedding, tabletops, and bath accessories. The confusing twist: the Gap-branded collection will be sold exclusively on Walmart's website. Under new CEO Sonia Syngal, Gap has been trying to start new revenue streams. Home goods are an obvious first choice.

The house is (still) hype... Gap recognized that a bit late. When lockdowns hit, Americans shifted their spending from jeans and cocktails to the only place that mattered: home. We thought the DIY House Hype might start slowing down last May. Last quarter, Home Depot and Lowe's proved that the House Hype is going stronger than ever. Plus, a booming housing market means more homes to fill with scented candles and wall sconces.

• For Gap: It's a distribution "slam dunk." While it's starting online, Gap Home will eventually be available in Walmart stores. Key stat: 90% of Americans live within 10 miles of a Walmart.
• For Walmart: Gap Home will make its stores more competitive in the home category through exclusive offerings at accessible prices (think: a $65 king comforter set).