Twitter launches its first subscription service — but will people pay for social?

I'm Blue, da ba dee da ba di... Had to. Yesterday, Twitter started rolling out its first subscription service in Australia and Canada: "Twitter Blue." For ~$3/month, Blue offers access to exclusive features and perks. Like:

• Undo Tweet: A 30-second timer to undo your tweet before it posts. Better than a delete button, worse than an edit button.
• Bookmark Folders: To better organize your saved tweets. Side note: you can save tweets?
• Reader Mode: Provides a "beautiful" reading experience for those long threads we all hate.
• Not included: The power to exceed the 280 character limit. Guess we're sticking with haikus.

I see you diverisifying... Twitter confirmed that "free Twitter" is never going away (greeeeat). Subscriptions are just part of its goal to double annual revenue by 2023. Ad revenue makes up ~90% of Twitter's sales, so subs could add some #diversification — which is currently top of mind for social media companies.

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• Social giants have been taking heat from lawmakers and regulators about privacy and engagement-driven targeting algorithms.