Call it flexible hardwear... Or the protagonist of a Black Mirror episode. Lululemon has made the leap from fitness wear to fitness hardware. In its first acquisition ever, Lulu has snatched up home exercise startup Mirror for $500M. Mirror calls itself "The Nearly Invisible Interactive Home Gym." Here's why...
Retail isn't dead... bad retail is. As its stores reopen, Lulu can lure customers back with cool Mirror experiences. Imagine: Mirrors installed in Lulu's 25K sq ft Chicago store offer personalized workouts while you try on new leggings. Or: your Mirror at home lets you purchase your yoga instructor's Lulu top directly from the screen.
The most powerful use case could be LULU+... In addition to providing a more diversified biz model, the Mirror acquisition could be key to strengthening the Lulu "community."