Hmmmm... You'd think eight months of being cooped up at home would lead to a baby boom, but experts are actually predicting a baby bust. They think the corona-conomy will lead to majorly declining birth rates.
Designer Diapér... We're nine months out from the first lockdowns, so baby businesses are strategizing. As births have slowed in the US and China over the years, consumer giants have shifted focus to premium baby items. Parents are having fewer kids, but they're spending more on them.
When the pie shrinks, raise the price... The baby market is shrinking, so companies are testing how much remaining customers are willing to pay. To make up for sales drops, they're raising prices — like Apple did with the $1,450 iPhone in 2019. How do they justify that? By upscaling products with fancier features. No one needs a four-eyed phone or a cloud-connected diaper. But companies don't care, as long as people will pay.