Monday Nov.02, 2020

🛍 Facebook, Twitter, and Google's ad roundup

_Emerging post-ad-pocalypse like_
_Emerging post-ad-pocalypse like_

Hey Snackers,

Halloween is over, and Election Eve is here. What's even spookier: less than half of the world's population lives in a democracy of some sort, so exercise those rights if you can.

Markets took a big plunge last week. All three major stock indexes (the S&P 500, the Nasdaq, and the Dow) lost over 5.5% for their worst week since March. Blame it on election uncertainty and surging COVID-19 cases.

On our 15-minute pod: We're giving our take on how a Biden or Trump win could impact stocks in sectors like oil & gas, cannabis, and healthcare.

Ad-iction

Ad-pocalypse (not) Now: Facebook, Google, and Twitter rebound on more ads

Thank you for your ad-tention... Tech giant’s ad sales bounced back last quarter as things "normalized" (by 2020 standards). When lockdowns started, brands slashed spend because that Kylie Lip Kit ad is worthless when your biggest outing is taking out the trash (in a mask). This summer, brands slowed/paused spend in reaction to US civil unrest. But lately, they’ve unleashed an ad-avalanche:

  • Google got its redemption. After its 1st-ever sales decline in the previous quarter, ad sales jumped 10% from last year to $37B. YouTube was the star, with ads up 32% (more skipping for us).
  • Facebook: The ad boycott didn't dent sales, which popped 22% from last year to $21.4B.
  • Twitter crushed expectations. Ad sales grew 15% to $808M.

Facebook's peanuts = Snap's dinner... Over 1K advertisers — including big shots like Verizonpaused ads on Facebook in July to protest hate speech and misinformation policies. But FB now has 10M active advertisers, up from 9M in July. While the boycott didn't hurt Zuck, it fed the smaller networks:

  • Pinterest's sales rose 58% to $443M as marketers shifted ad spend to the way more wholesome social network. That's still crumbs compared to FB's earnings cake.
  • Snap's sales shot up 52% to $679M as advertisers moved to the not-so-wholesome (but way less controversial) app.

Always have a plan B... because plan A(d) is unpredictable. Uncertainty around the pandemic, the election, and intense Congressional scrutiny means spend could be unreliable. So ad Goliaths are looking to other $$ sources: Facebook will start charging for WhatsApp Business. Twitter will begin testing other money-makers (possibly a paid subscription). And Google will have to do something since Apple's building its own search engine.

Highs

Who's up...

Darth Bezos rises... on Amazon's insane quarter. In three months, the Zon brought in $96.1B in sales, breaking its record high from the previous quarter as we 1-Click ordered rice cookers. Profit tripled from the same quarter last year to a ginormous $6.3B. But the stock fell because Amazon's weirdly expecting to rake in less profit during the holiday quarter than it did last quarter.

A gassy surprise... Shell was one of the few stocks to jump while the market plunged last week. The oil giant surprisingly decided to boost its dividend payout to shareholders, just 6 months after reducing it for the 1st time since WWII. Despite beating (low) expectations, Shell's quarterly earnings were just $955M, compared to $4.8B last year. That's still better than Chevron, Exxon, and BP, which each saw yet another quarter of losses as COVID continues to slam oil.

Lows

...and who's down

Doesn't taste ripe... Apple stock dropped on news that iPhone sales were down 20% last quarter. That's unappetizing to investors, since phones make up a huge slice of the Fruit's business: iPhones generated 52% of total sales last year, but just 41% last quarter. Macs, iPads, Wearables, and Services all saw double-digit growth — but Apple's overall sales were barely up from last year. We'll see if the new iPhone 12 helps in the next earnings (it wasn't on sale yet last quarter).

Why you always in a mood?... Spotify stock tanked 15% for the week after the Swedish streamer missed on Premium sales expectations and posted a loss. But Spotify outperformed on subscriber growth: monthly listeners jumped 29% to 320M, and Premium subscribers were up 27%. Mid-pandemic, your lack of a commute meant Spotify lost hours of pod streaming and aggressive song switching. Now, Spotify's in-car listening has rebounded and overall streaming has surpassed pre-pandemic levels.

What else we’re Snackin’

  • Learn: Election uncertainty could lead to more market volatility. Here are a few things to keep in mind as an investor during turbulent times.
  • Rise: How to wake up and not feel like going right back to bed (it's hard, but possible).
  • Control: 4 science-backed ways to cope with election anxiety — doom-scrolling feeds doom-ruminating.
  • Smile: Little things you can do to boost happiness hormones like serotonin and dopamine each day.
  • Think: 5 simple questions to determine if you have high Emotional Intelligence.
  • Work: Use the "Pomodoro Technique" to get work done effectively and avoid refreshing Insta every 5 minutes.

🍪 Thanks for Snacking with us! Want to start getting Snacks daily? Sign up here for our daily market newsletter.

This Week

Disclosure: Authors of this Snacks own shares of Twitter, Apple, Amazon, Google, and Snap

ID: 1394582

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Do you want to run the State Department of McDonald’s?

A couple of days ago, a tweet making fun at McDonald’s hiring a “Manager for Diplomatic Relations” went viral.

At first glance, the idea that McDonald’s, a burger franchise known for its double quarter pounders and perfectly salted fries, is expanding its diplomatic influence with policy makers in Foggy Bottom and the world at large sounds comical. But it’s actually crucial.

There are more than 40,000 McDonald’s locations spread across 115 countries around the world, and 90% of these stores are independently owned and operated franchises that pay royalties to the parent organization to operate. Tens of thousands of franchises operated by different owners with different beliefs, priorities, and values can get complicated, fast.

As we noted in Snacks in February, McDonald’s received heavy backlash from franchisees in countries including Saudi Arabia, Oman, Jordan, Kuwait, and Pakistan after McDonald’s Israel donated thousands of free meals to IDF personnel. But it wasn’t McDonald’s, as an entity, that made the donations. It was the owner of the company’s Israel franchises, who was acting under his own volition.

There are more than 40,000 McDonald’s locations spread across 115 countries around the world, and 90% of these stores are independently owned and operated franchises that pay royalties to the parent organization to operate. Tens of thousands of franchises operated by different owners with different beliefs, priorities, and values can get complicated, fast.

As we noted in Snacks in February, McDonald’s received heavy backlash from franchisees in countries including Saudi Arabia, Oman, Jordan, Kuwait, and Pakistan after McDonald’s Israel donated thousands of free meals to IDF personnel. But it wasn’t McDonald’s, as an entity, that made the donations. It was the owner of the company’s Israel franchises, who was acting under his own volition.

Nuke stocks up on AI excitement

For most of humanity, the thought of “nuclear-powered AI” sends a shiver down the spine. But the stock market is all for it! Just check out the list of top performing S&P 500 stocks this year. Just behind established AI plays — Super Micro Computer and Nvidia, you’ll find Constellation Energy, the largest operator of nuclear plants in the U.S. NRG Energy, which also operates nuclear plants, isn’t far behind. Bloomberg reports that CEO of power distributor Exelon — which spun off Constellation in 2022 — says in the Chicago area alone, AI could drive a 900% jump in demand for energy from data centers.

Tech

China makes Apple remove WhatsApp, Threads, Signal and Telegram from app store

In its latest move to restrict foreign tech, Beijing has ordered Apple to remove a number of popular messaging apps from its app store there, including WhatsApp, Threads, Signal and Telegram.

These apps had only been available through VPNs but were popular nonetheless, according to the Wall Street Journal.

Apple said the Chinese government asked them to remove the apps in the iPhone maker’s second biggest market over “national security concerns.” Last week, China told its state-owned telecoms to phase out the use of US chips by 2027.

Apple said the Chinese government asked them to remove the apps in the iPhone maker’s second biggest market over “national security concerns.” Last week, China told its state-owned telecoms to phase out the use of US chips by 2027.

Business

Tesla's recall reveals just how bad Cybertruck delivery numbers have been

Thanks to a recall of Tesla’s Cybertrucks, we now know how many of them have actually been delivered: 3,878 since the EV company began releasing them to customers in November.

In its third and fourth quarter earnings report, Tesla said that its current Cybertruck production capacity was greater than 125,000 a year. Musk had previously said he expected to produce 250,000 Cybertrucks a year by 2025.

Either way, that’s a lot more than the roughly 775 it’s delivered each month so far.

The recall is over an issue with the gas pedal pad that, the National Highway Traffic Safety Administration says when pressed, “may dislodge, which may cause the pedal to become trapped in the interior trim above the pedal.” The cause of the issue: “unapproved” soap that the manufacturer used to aid in getting the pad on the pedal.

A Cybertruck customer this week posted a TikTok about a terrifying incident in which this happened and “held the accelerator down 100%” in his 6,000+ pound vehicle. Thanks to some quick thinking where he held down the brake and put it in park, he wasn’t injured.

This is the long-awaited Cybertruck’s second recall since it came out five months ago.

Either way, that’s a lot more than the roughly 775 it’s delivered each month so far.

The recall is over an issue with the gas pedal pad that, the National Highway Traffic Safety Administration says when pressed, “may dislodge, which may cause the pedal to become trapped in the interior trim above the pedal.” The cause of the issue: “unapproved” soap that the manufacturer used to aid in getting the pad on the pedal.

A Cybertruck customer this week posted a TikTok about a terrifying incident in which this happened and “held the accelerator down 100%” in his 6,000+ pound vehicle. Thanks to some quick thinking where he held down the brake and put it in park, he wasn’t injured.

This is the long-awaited Cybertruck’s second recall since it came out five months ago.

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Markets

Cocoa hits $11,000

Cocoa prices are breaking records on an almost daily basis — with cocoa futures closing at (another) all-time high of $11,020 per metric ton yesterday.

That’s up 158% since the start of the year, and over 4x on the typical prices seen in 2022 — as crop production continues to fall short of demand.

Major cocoa-producing nations like the Ivory Coast and Ghana, which between them grow about two-thirds of the world’s cocoa, have seen excessive tree failure due to disease, changing weather patterns, and hot, dry conditions causing devastating droughts.

As such, consumers are starting to see the effects of the largest cocoa supply deficit in over 60 years: “shrinkflation” and reduced-cocoa recipes might soon hit your favorite chocolate bars, and Hershey stock was recently downgraded. Unfortunately, the worst may still be yet to come: the International Cocoa Organization expects production to lag behind demand by 374,000 tons for the 2023-24 season.

Cocoa prices

Major cocoa-producing nations like the Ivory Coast and Ghana, which between them grow about two-thirds of the world’s cocoa, have seen excessive tree failure due to disease, changing weather patterns, and hot, dry conditions causing devastating droughts.

As such, consumers are starting to see the effects of the largest cocoa supply deficit in over 60 years: “shrinkflation” and reduced-cocoa recipes might soon hit your favorite chocolate bars, and Hershey stock was recently downgraded. Unfortunately, the worst may still be yet to come: the International Cocoa Organization expects production to lag behind demand by 374,000 tons for the 2023-24 season.

Cocoa prices
Power

World out of balance: It costs the US 3¢ to make 1 penny

The cost of producing a US penny rose 13% in fiscal 2023 to 3.07 cents. Yes, it means that Uncle Sam loses more than 2 cents for every cent it produces. (And no, you can’t make it up on volume.)

For the record, that’s the 18th straight year the penny’s face value has been below production costs, fueling calls for abolishing the lowest value denomination coin. Canada started to phase out the penny in 2013, joining Australia, Brazil, Finland, New Zealand, Norway, and Israel, according to Smithsonian Magazine.

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Netflix is going to stop sharing subscriber numbers

After posting subscriber numbers that beat expectations today, Netflix says it’s no longer going to share those numbers starting in the first quarter of 2025. That’s a big deal since subscriber numbers have long been one of the main metrics that investors have looked at.

“In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential,” its shareholders letter read. “But now we’re generating very substantial profit and free cash flow.” The company said that it will focus on revenue and operating margin as its main financial metrics, while it will look at time spent on the platform to gauge customer satisfaction.

Another way to read this? They’ve hit market saturation and just aren’t going to be growing that much anymore, and they thought they’d end on a good note. Going forward they’re focusing on how to get more money out of the customers they do have.

They’re doing so by cracking down on password sharing and charging for extra members. They’re also pushing people to ad tiers, which are more profitable than non-ad tiers.

“Scaling ads to become a more meaningful contributor to our business in ‘25 and beyond,” Netflix said.

Netflix’s ads membership grew another 65% in Q1 over the previous one, after rising 70% the quarter before, and 40% of signups in ad markets continue to be for those ad plans.