Subscribe

Walmart reveals what's included in its $98/year Amazon Prime rival: Walmart+

Snacks / Tuesday, September 01, 2020

We promise this isn't about Amazon... Suuureee. Walmart unveiled the deets of its Amazon Prime subscription rival, Walmart+ (creative). The service launches on September 15th and costs $98/year, less than Prime's $119 price tag (take that, Bezos). Here's what's in the cart:

  1. Unlimited free delivery: Free delivery from Walmart stores for over 160K items, from groceries to tech (with a $35 minimum order). Walmart's driving it up "as fast as same-day."
  2. Scan & Go: Scan bananas and t-shirts using the Walmart app in stores, then pay in-app for a cashierless-experience (can see this one going wrong — #fakescan).
  3. Fuel discounts: Save up to 5 cents a gallon (wow) at 2K gas stations.

But does it come with TikTok?... Walmart wants to acquire TikTok to leverage its massive ecommerce reach (wait for it — to crush Amazon). Walmart+ is yet another play to compete with the 'Zon. Prime is the secret sauce of Amazonian success, because perk-filled subscriptions are loyalty builders.

This isn’t a Prime-killer, but it might stop the bleeding... Let's be honest: these perks probably won't win Walmart new customers. But they might keep existing customers from ordering more on Prime — especially when it comes to grocery delivery:

  • Walmart makes over half its sales from groceries and is the US grocery leader. Its online grocery biz has been growing dramatically. Buuut...
  • Over half of Walmart’s top-spending families have Prime memberships — since they're paying $119/year, they might as well use Amazon's free grocery delivery instead. Walmart's hoping Walmart+ will keep them loyal.
Read full newsletter

Get Your News

Subscribe and thrive

Snacks provides fresh takes on the financial news you need to start your day. Chartr provides data visualizations on business, entertainment, and society. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.